The Ministry of ICT and National Guidance, in collaboration with the Uganda Communications Commission (UCC), convened the Regional Broadcasters’ Stakeholder Engagement for the Central Region at the Imperial Royale Hotel in Kampala on [insert date]. The meeting brought together media professionals, regulators, and key stakeholders to discuss critical issues in the broadcasting sector, particularly as the country prepares for the upcoming elections.
In his keynote address, Minister for ICT and National Guidance, Hon. Dr. Chris Baryomunsi, called on broadcasters to exercise responsibility and uphold professionalism in their reporting. He emphasized the importance of neutrality and prioritizing the public interest, reminding participants that media plays a crucial role in shaping society, preserving peace, and fostering national unity during sensitive periods.
Dr. Baryomunsi also urged broadcasters to distinguish themselves from unregulated media platforms that often spread misinformation and divisive content. He stressed that credible media is essential during elections, when the public depends on trustworthy information to make informed decisions.
UPDF Spokesperson, Brig. Gen. Felix Kulayigye, highlighted the weight of responsibility that comes with elections, noting that a citizen’s freedom is exercised during voting, after which the impact of their choice is determined by the leadership they elect. He emphasized the lasting significance of every vote and the importance of citizens making informed decisions.
The engagement provided a platform for discussing how the media can maintain credibility and support the democratic process. Stakeholders agreed that broadcasters have a central role in guiding public opinion, ensuring balanced reporting, and contributing to a peaceful electoral environment.
The forum underscored the government’s commitment to strengthening collaboration with the media sector. It highlighted the importance of credible and professional broadcasting that serves as a reliable source of information, particularly during crucial national moments such as elections.
